We recently did a massive cold email reach-out to hundreds of product businesses that we wanted to connect with. Unfortunately, a recipient responded to let us know we had two misspelled words. Gasp! NOT. GOOD. So instead of freakin’ out with this flub up, we created a freakin’ awesome apology video as a fix up and sent it out…
And here was the initial email that we sent out – can you pick out the two errors?!
You officially got “googled.” Our team wanted to let you know that we like your product and we really dig what you’re doing. So here is us reaching out to you!
We promised we don’t bit, or sell you crap – we are product inventors ourselves and are sharing what we’ve found works with the other crazies out there who are trying to feed their family with their product biz.
Check out TheNutshellProject.com and sign up for our newsletter! It’s a community for all of us – so we can stop losing sleep and hair…let us now what you think!
Seriously, we’re doing great things – one gal just got on Good Morning America and the other product biz will be in O, The Oprah Magazine…Check us out!
Okay – so there it is! We all flub up once in while…so what’s the lesson here? 1) Own up to it – people are actually very forgiving when you (as a company) come clean. 2) When you redeem yourself with a creative fix up, make sure your message is consistent with your brand. Ours is humorous because, quite frankly, we’re the cat’s meow. However, if your brand is more serious, make sure the response falls in line with the “personality” behind it. Now go forth and remember when the cow pie hits the fan, you’re not alone.
The Nutshell Project provides a full service “soup to nuts” approach to develop, tweak or refine your product business bringing it to the essential tipping point from investing in your business to making money. Our first-hand launch of global product successes and years of insight provides our clients with a crucial road map as well.
Leverage our experiences in: mastering QVC, appearing on Good Morning America and The Today Show, landing in national magazines, selling in big box stores, infiltrating boutiques and drug stores and having a robust E-commerce online platform! Visit www.TheNutshellProject.com