Don’t ignore the numbers! According the National Retail Federation Valentine’s Day generated a whopping $18.6 billion in estimated retail sales last year with people spending an average of $130 on a loved one. So what can your business do to take advantage of these sweet numbers and sell more on Valentine’s Day? These tactics will help prepare you to spread and receive the love…
Know Who You’re Wooing:
During Christmas, you can cast a wide net – everyone is buying for everyone. Valentine’s Day is different. It is much more targeted and is usually a one-to-one gift for a spouse or significant other. If you want to sell more on Valentine’s Day, consider these segments:
Age: Older couples may spend more or be a little more extravagant: elegant dinners, trips, etc. Younger adults are more likely sticking to smaller gifts like flowers, candy – something small yet sentimental. Know what age group you are targeting with the appropriate price tag.
Gender: Men typically spend twice as much on Valentine’s Day than women. So target your messaging to men accordingly. Ali Craig, a neuromarketing and branding expert, shares 3 ways of how to sell to a man and keep him as a life-long customer.
Interest: Want to know what your customers are into lately? We’ll let you in on a little secret. Go to your Facebook page and in the search bar at the top, “Graph Search,” type in what you want to know about your fans. For example, “favorite TV show of Sholdit fans,” or “favorite magazine of Card Cubby fans.” Voila! Facebook will “magically” reveal what your fans like, love and share! Incorporate these interest into your campaign to be more relatable and rise above the clutter. (Pssst, don’t forget to read our other blog: 5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About)
Now that you have some strategies to sell more on Valentine’s Day, GO START COURTING!
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