What is it?: A product bundle is when several items are sold as one combined product. For example, McDonalds bundles meals, such as their “Value Meal,” where multiple items are sold for slightly less than the items individually. In this example, the psychological cost of purchasing all those items is lowered and the buyer feels like they are getting a great deal. A bundle can go by many names: gift sets, package deals, collections, a set, etc.
Why it works: Bundled pricing is a strategy to attract a large range of buyers: buyers looking for deals, buyers looking for convenience, or buyers looking for advice on items that complement each other. See these examples of how to bundle your goods to make more $$$ this holiday season.